When was the last time a customer posted something good about your brand on social media? A photo of them eagerly digging in your bestseller dish? Or perhaps a proud selfie with your signage in the background? If this has never happened to you before, it means you lack engagement. Time to get closer to your customers and let them feel comfortable with you. Be the brand people love to talk about—and buy from.

As a growing business, you need to understand how to navigate social media platforms to find your target audience and properly serve them. With a professional social media marketing agency on your side, you’ll be able to secure your customers’ attention.

Blue Mark Digital is proud to serve Gold Coast businesses, and we’re one of the most experienced marketing agencies in Australia. With over three decades of collective experience in marketing, we are confident that we can craft a unique digital strategy that works for your business coupled with the best social media strategies to boost your bottom line.

Before you finish reading this sentence, about 70 people will have successfully created a social media account and are now scrolling down their newsfeeds. That’s how fast social media is growing, and if you don’t find a way to establish a presence in major social media platforms now, you’ll keep missing out on loads of marketing opportunities.

Blue Mark Digital is here to ensure that your brand resonates as stridently on social media as it does on search engines and other online channels. With hands-on experience in the most innovative social media apps and tools, we can maximise any platform’s features to build you a steady following and brand engagement.

Our social media marketing services are designed to improve your visibility and authority on major social media platforms, including Facebook, Instagram, and LinkedIn. To achieve this, we will create a posting strategy that targets your audience at peak engagement hours and use a creative yet data-driven approach to content creation.

​Social Media Advertising in the Gold Coast

So why do you need a social media marketing strategy in the first place? Consider that over 3.5 billion active users across different social media platforms exist. This number only continues to grow. By establishing a social media presence, your brand gets more marketing opportunities.

However, there is more to this strategy than simply creating a Facebook page or a YouTube channel. You need an effective social media marketing plan to ensure you are posting the right types of content at the right time. Different platforms have unique features that you must navigate to build a following.

Blue Mark Digital is an expert in finding digital solutions to help you navigate these channels. As digital marketing experts, we dedicate our services to improving your brand’s visibility and authority online, from search engines to social media. We achieve this feat by curating your social media content to meet your target audience’s needs. Get in touch with our digital marketing experts today to discuss your goals.

How Can a Social Media Marketing Strategy Help?

Timing is the core of social media marketing. You must know the best time to connect with your audience. Our team will follow a unique posting strategy that delivers your content to audiences during peak engagement hours.

In other words, we analyse the data and statistics behind your social media accounts. This will allow us to determine the best approach to ensure your brand name lands on your audience’s screen as they scroll through their social media news feeds. With the right timing, you can:

Make a Lasting Impression

Time is of the essence in social media. People scroll from one thing to the next in a matter of seconds, giving you a small window to leave a positive impact. With the right content at the right time, you can give your audience a reason to trust your brand.

Engage With Customers

Utilise the “social” aspect of social media by communicating with your customers. People leaving comments on your videos or asking questions on your posts are more opportunities to strengthen your connection with your supporters.

Establish Your Authority

Having a strong brand authority is vital for digital marketing. Your goal is to be a trusted source that your audience can refer to and share with their friends. As such, your content must offer helpful information related to your industry.

Gain Marketplace Insights

Social media makes gathering reliable analytics easy. With insights into your campaign, you have access to measurable data. Our comprehensive social media services allow you to utilise this information to understand what your followers want.

Boost Inbound Traffic

Your social media channels serve as your audience’s bridges to your website and brand. When thy engage and connect with your posts on the platforms they frequent, your website has more chances of getting fresh and organic traffic.

Essentially, an effective social media strategy helps grow your brand by increasing engagement opportunities. As you post useful and engaging content on your channels frequently, your target audience has more chances to support your products and services. At the same time, you get to monitor how well you are doing on a specific platform.

Allow us to handle the technicalities of your social media strategy while you focus on running your brand.

Digital Marketing Agency in the Gold Coast

Why trust Blue Mark Digital? We are confident in our skills and resources that improve businesses in any industry. Our goal is to help you maximise your marketing opportunities while you focus on your core competencies.

Our team of experts has over 30 years of digital marketing experience. We have gone through the thick and thin of the digital marketing landscape and can effectively navigate the ongoing changes. You can rely on us to apply our strengths and knowledge in a variety of digital marketing tactics, including:

  • SEO Marketing Gold Coast: Maximise your presence in the local digital market by utilising search engine optimisation as a marketing strategy for Google. We offer this service to help place your brand at the top of your audience’s Google search results.
  • Google Ad Words: We can help you craft a marketing strategy for Google that displays your brand’s services and products through paid advertising. Our advertising services help boost your brand’s presence since you’ll appear in front of your audience while they’re searching terms related to your business.
  • Display Advertising Services: When users are browsing on other sites, they’ll see ads. If your ads are among these, you’ll get greater brand exposure.
  • Email Marketing: Allow us to manage your commercial messaging initiatives. We understand how email is essential in keeping your customers and subscribers informed and how its a great tool to get more people to support your brand. We can help you do all of this and more.

Connect with Your Audience at the Perfect Time

Social media marketing is all about connecting with your target audience. Proper timing is important in establishing brand engagement. Getting engagement within the first few hours of posting prompts social media algorithms to expand your reach.

Blue Mark Digital maximises social media management and analytics tools to profile your target audience and learn more about their behaviour. Then we create a social media marketing strategy based both on aggregate data and the unique qualities of your target audience. In other words, this strategy is custom-made to your specific needs and will only work on your brand.

Let’s Get Started!

Take the first step to increasing the level of your engagement across major social media sites today. Let Blue Mark Digital set the scene for amplified brand awareness and massive traffic inflow through hyper-targeted messaging and branded calls-to-action. 

Blue Mark Digital is ready to serve as your creative agency dedicated to Improving your brand’s social media presence. Discuss your goals with our digital transformation experts and we’ll create the marketing strategy and types of content that will best suit your brand. Get in touch with us today, so we can start laying the foundations for your social media marketing success.

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Ready To Make a Real Change to Your Business?